The Journal
Quiet stories from the studio.
Essays on De Stijl, Dick Bruna, and the small joys of minimal design.
Design
The Magic of Minimalism: Why We Can't Get Enough of Miffy
Why has this little white rabbit captivated children and design-conscious adults for decades? The answer lies in Dick Bruna's mastery of minimalist design.
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History
From the Dutch Dunes to the World: The True Origin Story of Nijntje
Before she was a global design icon, Miffy began as a bedtime story — sparked by a wild rabbit in the dunes of Egmond aan Zee, the summer of 1955.
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